The University of Miami Herbert Business School gives you more than a master's degree. The cultural influences outside of the classroom set MHBS apart from other business schools. This campaign does just that by creating a cornucopia of visuals that encompass what it means to get your MBA through MHBS' globally immersive graduate programs. 


🏆​​​​​​​ AWARDS: Graphis Ad Awards 2025
🏆​​​​​​​ AWARDS: Denver Fifty 
RESULTS:
2X  Increase in media conversion rates
50%  Decrease in cost-per-lead
90%  Decrease in the Real Estate MBA program's cost-per-lead
41%+  Increase in overall lead goals

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