Grocery shopping isn't always glamorous until you try something new, making it exciting again. Which, with everything you do, sometimes a small change can make a big difference.
The objective of the campaign is to drive awareness for the overlooked kiwi category and, in particular, SunGold — a variety with a more delicious, sweeter taste and strong nutrition credentials, so consumers will add it to their shopping lists and give it a try.
🏆 AWARDS: Effie 2020 Winner
🏆 AWARDS: Effie 2020 Winner
