Let your taste wander
The objective of the campaign is to drive awareness for the overlooked kiwi category and, in particular, SunGold — a varietal with a more-delicious, sweeter taste and strong nutrition credentials, so consumers will add it to their shopping lists and give it a try.
Insight: Grocery shopping isn't always glamorous but when you try something new, it can make exciting again. Which, with everything you do, sometimes a small change can make a big difference.
