The objective of the campaign is to drive awareness for the overlooked kiwi category and, in particular, SunGold — a variety with a more delicious, sweeter taste and strong nutrition credentials, so consumers will add it to their shopping lists and give it a try. 
Insight: Grocery shopping isn't always glamorous but when you try something new, it can make it exciting again. Which, with everything you do, sometimes a small change can make a big difference.

ACD/CW: Ashley Rutstein
ACD/AD: Kelsey Steffes
AD: Sammie O'Sullivan (me)
Animation Studio: Tulips & Chimneys


AWARDS: Effie 2020 Winner

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