Showing celebration or excitement is predictable for a lottery spot. The concept of going into celebration shock allowed us to create comedy by unexpectedly recontextualizing the win. 

GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
🏆​​​​​​​ AWARDS: One Club Merit + Denver Fifty

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