Showing celebration or excitement is predictable for a lottery spot. The concept of going into celebration shock allowed us to create comedy by unexpectedly recontextualizing the win.
GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
🏆 AWARDS: One Club Merit + Denver Fifty
