Showing celebration or excitement is predictable for a lottery spot. The concept of going into celebration shock allowed us to create comedy by unexpectedly recontextualizing the win.
GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
🏆 AWARDS: One Club Merit + Denver Fifty
![](https://cdn.myportfolio.com/6b8fd7ce3ae0b074d6345ed8b7261898/e0dd33f0-b1f1-41a5-92b6-82cbb4a13fd5_rw_1920.png?h=d4b74792967d7ad32e696188bde25577)
![](https://cdn.myportfolio.com/6b8fd7ce3ae0b074d6345ed8b7261898/62e8a2e9-7e63-4f70-8964-262e3eb105e3_rw_1920.png?h=b69b3c85b90d7a11597337794b800646)
![](https://cdn.myportfolio.com/6b8fd7ce3ae0b074d6345ed8b7261898/ef91552f-b232-4f79-8410-b814f456317f_rw_1920.png?h=2ed8c9729449e3d369e1ca6946279314)
![](https://cdn.myportfolio.com/6b8fd7ce3ae0b074d6345ed8b7261898/1c508e1d-9d62-4888-99ff-9841cbeb2374_rw_1920.png?h=9e7aa68c85a0b68a8e83ca03773851d3)