Showing celebration or excitement is predictable for a lottery spot.
The concept of going into celebration shock allowed us to
create comedy by unexpectedly recontextualizing the win.
GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
The concept of going into celebration shock allowed us to
create comedy by unexpectedly recontextualizing the win.
GCD: Shea Tullos
CW: Abby Cotter
AD: Sammie O'Sullivan (me)
Account Director: John Dobson
Producer: Paul Watson
🏆 AWARDS: One Club Merit + Denver Fifty
