Lottery spots that show celebration or excitement are predictable. But the concept of going into Celebration Shock allowed us to create comedy by recontextualizing the win in an unexpected way.
Client: North Carolina Education Lottery
Creative Director: Shea Tullos
Copywriter: Abby Cotter
Account Director: John Dobson
Producer: Paul Watson
Creative Director: Shea Tullos
Copywriter: Abby Cotter
Account Director: John Dobson
Producer: Paul Watson
