Client: Denver Regional Council of Governments.
Telling people to drive less and carpool more because it's adding to Denver's massive traffic problem isn't the sexiest message.
So, we paired blunt messaging with friendly typography to throw a gentle jab at drivers in hopes they think twice the next time they get in the car.
Role: Art Director
Designer: Adam Vicarel
Telling people to drive less and carpool more because it's adding to Denver's massive traffic problem isn't the sexiest message.
So, we paired blunt messaging with friendly typography to throw a gentle jab at drivers in hopes they think twice the next time they get in the car.
Role: Art Director
Designer: Adam Vicarel
