Leave Ready Campaign
Parents’ and students’ main goal of attending college is to get an education and ultimately land a job. The classic problem students face is during post-graduation feeling lost and unprepared for the real world. In order to make XULA stand out, we needed to tap into that concern and provide the parents with relief and trust. This insight grew into the campaign “LEAVE READY”.
Insight: Students that go to XULA will LEAVE READY to conquer the world through success.
Role: 1 of 2 Art Directors
Copywriter: Courtney Farrell