/ no one gets there alone
Elevate The USA is a teacher mentoring program for urban youth.
Targeted directly at successful donors, this provocative approach clearly signals the simple truth that no one gets there alone. To get to where we are, we all had positive adult relationships in our lives. In this campaign we remind our audience that any successful person needs a positive relationship in their life, and that not everyone is so fortunate. Elevate fills in the blanks left by missing positive adult relationships in so many kids lives.
Insight: Everyone needed help to get to where they are today.
Role: The whole shebang. From the concept to the web design.